Roadmap
Product Launches
- Go live in Europe with the «Spending for Change Card & App» www.spendingforchange.eu
- Go Live in Europe with the «I Care Card and App
- Go Live in Italy with the «Badante Card & App
- DURING THE YEAR: achieve those goals
- Introduce at least 1 White Label Product to a third party
- Aim to sell a minimum of 35,000 cards.
- Target sales of 5,000 Virtual SIM cards.
- Introduce Open Banking services and propose the «I Care Payment Platform»
- Implement P2P and Cross-border payment solutions and other BAS features
- Continuously refine and improve our app based on customer feedback and industry trends.
Asset Creation
- Apply for secure Electronic Money Institution status and additional licences in an EU country.
- Acquire IP and Code rights for a traditional Prepaid Payment App.
- Develop a market-ready Payment App for Co-Branding products and Charity initiatives.
- Obtain a license to operate as a mobile provider for Virtual SIM cards.
- Execute an Agent Agreement with at least an EU Issuer.
- Forge meaningful partnerships with leading FinTech
- Acquire companies.
Technology Development
- File 2 new patents to have them approved in 12 months
- Launch at least 3 Payment Unique Products on both Apple Store and Google Play.
- Develop Beta Versions of the other unique, patented products.
- Complete end-to-end testing of Apps with detailed documentation of changes.
- Integrate our App in at least 2 Payment Processor/Issuers
- Integrate an In-App Chat widget for superior customer service.
- Integrate an In-App Chat widget for superior customer service.
Marketing Programs
- Design a campaign strategy and roll out the first 3-months' campaigns for the first 3 proprietary products
- Develop comprehensive MIFFIPAY contents, including case studies, video demos, and social media content.
- Build robust MIFFIPAY social profiles across all major platforms, executing an organic growth strategy.
- Schedule and distribute targeted PR messaging to amplify our brand voice.
- Partner with a prominent brand to get additional traction.
- Collaborate with at least a national charity for our Charity card initiative.
At MIFFIPAY, we have a strategic roadmap to drive us towards our goal of revolutionizing the payment landscape. Our commitment to these objectives will ensure that we continue to innovate and provide value to our customers and stakeholders.